In June of last year, I started working as a copywriter and content creator for a gargantuan national retailer, by far the largest corporation I’ve ever worked for. Along with learning the veritable alphabet soup of job position and department acronyms, I started to become keenly aware of the liberal, one might even say egregious, use of corporate jargon.
The jargon goes far beyond laughable terms like “synergy” and “paradigm shift,” and has weaseled its way into everyday, non-meeting conversations. Some are barely noticeable, like physical tics, and others are so horrifying they make you want to move to Iowa and become a beet farmer, leaving the board rooms far behind. Continue reading